With more than three decades in the clothing industry, this brand has managed to top the ranks with millions of followers all over the world. How Replay has managed to produce worldwide brand proximity and say its prominent designs remain a wonder to many.
History of Replay
Kids Jeans
The Replay brand was established in 1978 when Claudio Buziol registered a business names Fashion Box Industries. With Replay as its flagship brand, Fashion Box extensive its clothing line to casual shirts in 1981. In 1987, the brand entered the international scene which met it with much eagerness. Two years later, Replay revolutionized denim jeans fashion with its "double ring" design.
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The early 90's was marked by continuous worldwide expansion. Its peak was reached in 1995, where a new sales outlet for Replay opened every 10 days. It was also in the early 90's when Fashion Box established Replay and Sons catering to kids' fashion.
In the past year, the brand has been vigilant with strengthening brand proximity worldwide, especially in new strategic markets. It has partnered with prominent associates for other stock offerings - Procter & Gamble for fragrance, Arcte for underwear and beachwear, and Christian Bernard for jewellery and watches. Buziol, the business founder, was awarded a chair position at the Faculty of Art and produce in University of Venice.
Replay's Superiority in Sales and Expansion
Replay today prides of a sales worth of over 350 million Euros. It has branches all of Europe, the Middle East, Asia and America, conquering more than 50 nations all over the world. Its headquarters is in Asolo, Italy. Although Replay is most beloved for its jeans line-up, Replay also offers T-shirts and tops, pants, sweatshirts, dresses and skirts for women, jackets, underwear, footwear, beachwear and even eyewear. It produces designer jeans, clothes and accessories for men, women, and kids of all age groups.
The hidden of Replay's Popularity
What makes Replay persist as a clothing brand is its openness to the changing times and its boldness in revolutionizing styles. It invests in the unique and contemporary, without compromising style and quality. Replay clothing exudes individuality - something that consumers colse to the world want to achieve. Its versatile line of clothing is exquisite for separate needs, styles and preferences of citizen of all ages, of separate styles, whims and preferences.
Replay clothing offers a style that other brands are simply unable to match. Specializing in denim, it is nothing else but the brand for denim lovers with taste. It is also a brand for those who appreciates individuality and fully expresses them with their selection of clothing. This clothing brand has nothing else but caught the world by storm. With its continuous efforts of expansion, it will not be surprising for Replay clothing to be known in every projection in the world.
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